1. I believe that the amateur user-generated videos will continue to get better over time, and they will slowly get closer to looking professional because of the greater access to helpful technology. But this does not mean the real professional shows and commercials will go away. There is a time and place for a “homegrown” video. Shows like The Office that use a amateur-looking appearance with the interviews and moving cameraman work well because it is just the style of the show. A show like Everybody Loves Raymond would not be as good with a moving camera, it would distract from the content which is the constant humorous situations and jokes. As for commercials, I think it depends on the product being sold. If the product is trying to closely relate to everyday life, then an amateur video will use the “simple folks” advertising technique. The goal of this technique is to relate to everyday common life.
2. I probably use Yahoo and Facebook the most. I think Facebook is more successful than MySpace because it is more organized and targets the older, more mature crowd. While MySpace was a good place to “express yourself,” Facebook is the ideal place to keep in touch with friends and family easier, which is what the majority of people us it for. I think Facebook is here to stay for long term. They are constantly updating their format and applications to stay contemporary.
3. Most people just want to fit into the crowd and feel normal. These sites such as Twitter and Facebook make it easy to keep updated about things going on with friends and even in the news. I think it is equally important to be transparent in the online world and offline world, but only at certain times. There are times when it is definitely good to stand out if you want to get anywhere and make a name for yourself doing something. You can also do this on Facebook or Twitter if you are innovative and start trends with posts or tweets.
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