* neuromarketing ( psychological ) (focus groups, confuse them, the code, cheese dead/alive in france/US) (heineken commercial eye tracking and engagement studies)
* emotional branding (white bread guy)
* branding/creating a culture around a brand (hummer)
* narrowcasting (acxiom- database that knows what people buy/like to give information to their clients for target marketing)
* rhetorical marketing (change words) (simply change certain words to get people to agree more- war in Iraq to war on terror)
* under the radar marketing (not know it's advertising, Herald Newspaper cover-Jet Blue ad)
* across-media marketing (ex. sports arena named after brand)
* product placement across media

bitmap: pixelbased - photographic purposes
vector: anchor points, paths, fill/stroke - logo designs